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World Of Web3 With Alena Afanaseva, CEO From BeInCrypto
Thrilled to announce the grand finale of Season 01 of Hatched Podcast, and we’re doing it with a bang! 🚀 We had the pleasure of diving into the captivating world of Web3 with Alena Afanaseva, CEO and Founder of BeInCrypto.
The conversation commenced with a peek into Alena’s pre-crypto life, vividly depicting her 10-year stint as a financial analyst. Her expertise in fundamental analysis and focus on foreign exchange set the stage for her journey into the realm of digital currencies. You can watch the show on Youtube or listen on Spotify or Google Podcast.
Exploring the Crypto Landscape :
“I realized some pain points in the industry. I realized with this. big potential of many blockchain projects, there was a need of reliable information in the industry. Many small projects were attempting to cash in on the booming industry. It actually led to many scams, misinformation and chilling around crypto. And I think I had the right background and experience to develop crypto news media project that could fill this gap.”
Alena’s transition into the crypto space unfolded during the ICO boom in 2018. Inspired by the innovative potential of blockchain projects, she identified critical pain points in the industry, notably the lack of reliable information. This realization birthed the idea of BeInCrypto, a crypto news media project addressing the need for trustworthy information, simplified content, and fact-checking.
Tips for Founders in Web3 :
Afanaseva highlights the significance of focusing on talent, emphasizing the crucial role of HR in building a motivated and aligned team. Additionally, she stresses the importance of adaptability in the rapidly changing crypto industry, urging entrepreneurs to be ready to learn and adjust to evolving trends. The key to BeInCrypto’s success lies in the right people, commitment, and a flexible approach to industry shifts.
BeInCrypto’s Multilingual Crypto Empire :
BeInCrypto experienced pivotal moments in its growth, with a significant boost in organic traffic from Google in early 2019, confirming the platform’s trustworthiness and content quality. Recognizing the scarcity of information in languages beyond English, the decision to expand to German, French, Spanish, Turkish, and Russian marked a crucial phase.
This strategic move, driven by the understanding that diverse language audiences sought crypto news, laid the foundation for BeInCrypto’s global reach. Subsequent expansions into languages like Polish, Thai, and Indonesian Bahasa further solidified the platform’s commitment to providing quality information in multiple languages.
🚀 The Road Ahead in 2024 :
Alena acknowledges positive signs in the current crypto market but cautions against prematurely declaring a bull market. She notes the early stages of potential positive news and greener dynamics in cryptocurrencies.
Afanaseva predicts a more significant shift towards a “crypto spring” in 2024, with factors such as global economic recovery and changes in central bank monetary policy playing crucial roles. She emphasizes the importance of these broader economic factors compared to industry-specific events like the Bitcoin halving, highlighting the need for mass adoption for a more substantial impact on the market.
She envisions the next phase of Web3 development, emphasizing that mass adoption won’t solely depend on viral topics like NFTs or the metaverse. She predicts that major brands entering the crypto space and demonstrating trust will be crucial for driving mass adoption.
Drawing parallels with the dot com boom, Afanaseva highlights the historical trend of initial technical community involvement, followed by viral adoption, venture capital influx, and eventual support from established companies, shaping the overall evolution of the industry.
Final Thoughts :
In essence, the episode painted a vibrant tapestry of Web3’s past, present, and future. Alena’s insights provided not just a retrospective on the industry’s evolution but also a roadmap for enthusiasts and aspiring entrepreneurs navigating the ever-changing crypto landscape.